The Best of P2P Lending Community Content
What is it about social lending that inspires people to write music and create videos promoting their favorite services? Okay, sometimes it’s just cold, hard cash, as in Lending Club’s $3,000 or Zopa UK’s £500 prizes for the top video posted on YouTube, or it’s a trip around the world, as with Zopa Italy’s launch-focused Zopacontest. But other times, it’s just creative folks with a little extra time on their hands who want to promote their favorite site.
The song is both Kiva-accurate (buying yaks and looms), well-sung, and hilarious. An interlude that discusses the “cultural imperialism” of Kraft dinner is particularly funny.
Among the highest-quality user-generated content, Zopa Italy takes the cake with entries from their Zopacontest, held in November 2007 to promote the upcoming launch of their site. Many entries are professional and captivating, but the winning entry went to Silvia Casali for her beautiful animation:
Lending Club‘s video contest back in 2007 to promote the fledgling Facebook-based site yielded a bunch of entries, and the first place, $3,000 winner was the well-produced “Teddies” video, featuring a small-businessman-with-medical-bills storyline. Among the lot of excellent videos was one without fancy production value, but lovable in its honesty, titled “The Worst Entry For The Lending Club Video Contest“:
Back in 2007 a song entitled “Prosper Panhandler song” was posted by an artist called Underwater Bass Player. The bluesy ballad focuses heavily on Prosper‘s now defunct user forums, and in the song, the author agonizes over which Prosper group to pick before eventually settling on one called “Everyday People“:
What other good social media have you seen related to P2P lending? Share it in the comments.